Website monitoring: Web monitoring is the process of testing and verifying that end-users can interact with a website or web application as expected. Website monitoring is often used by businesses to ensure website uptime , performance, and functionality is as expected. [1] Website monitoring companies provide organizations the ability to consistently monitor a website, or server function, and observe how it responds. The monitoring is often conducted from several locations around the world to a specific website, or server, in order to detect issues related to general Internet latency , network hop issues, and to prevent false positives caused by local or inter-connect problems. Monitoring companies generally report on these tests in a variety of reports, charts and graphs. When an error is detected monitoring services send out alerts via email, SMS, phone, SNMP trap, pager that may include diagnostic information, such as a network trace route , code capture of a web page's H...
White Hat SEO: How To Rank by the Rules !!! Alexpole Nov 11, 2020 6 min readd Description: With 67% of digital marketers citing search engine optimization ( SEO ) as the most efficient content marketing tactic they’ve implemented in the past year, having an effective SEO strategy is important for your overall digital marketing plans. There are two common approaches to SEO: white hat and black hat techniques. White hat SEO is attributed to practices that increase a website’s search rankings on a search engine results page (SERP) without straying outside of Google’s guidelines . On the other hand, black hat SEO is associated with looking for and exploiting loopholes within the Google algorithm. Although both have the same goal in mind, there are some key differences you’ll want to understand, particularly because some black hat SEO tactics run the risk of earning a Google penalty. In this guide, we’ll discuss what differentiates white hat from black hat SEO strategies. We’ll als...